Google Business Profile Audit
Work through each section on your phone. Tick off what's already done — and make a note of anything to fix.
Matches your signage, website, and other listings exactly
Search yourself on Google Maps — does the pin land in the right place?
Call it. Does it ring the right place?
Click it. Does it go to the right page and actually load?
Including any seasonal changes or different weekend hours
Use natural language your customers would actually search for
Be specific — "Italian restaurant" beats just "restaurant"
Even a few key items helps customers and helps Google understand what you do
Accessibility, parking, wi-fi, payment types — fill in what applies
This is the first image people see — make it count
Check it looks good as a small thumbnail
Interior, exterior, team, products — a mix that builds confidence
Old décor, old branding, or photos from a previous owner should be removed
Good or bad — a reply shows you're engaged and professional
Thank, acknowledge, take it offline. Never argue publicly
A QR code, a follow-up message, or a card at the till — keep it easy
News, seasonal info, a new product or anything worth sharing
Even a simple seasonal offer can drive foot traffic from local searches
🎉 Profile complete!
Every box ticked. Your Google profile is working as hard as it can for you.