Do you reflect on how far you’ve come?
I’m approaching my first six month mark and I have definitely discovered what makes me most happy. If you’ve seen anything of my previous blogs you’ll know I recently held a webinar to encourage business owners to get started with Instagram - perhaps you may have joined me for it?
As I delivered a workshop for a retail group last week, their key requirements were to show their audience the products they had available, whether it was in a bakery, a gift shop to show what products their audience could buy through click and collect or deliveries, or even a tour round the barbers or restaurant to show what safety measures they have been putting in place in preparation for re-opening.
Start at the beginning of your social media journey
Avoid the overwhelm
This is not set in stone, but a rule of thumb would be that if you're a B2B (business to business) then opt for LinkedIn and Twitter but if you're you're a business to consumer (B2C) business then definitely be on Facebook and Instagram. You may have more of a creative business which might have you working on Pinterest and there are too many other platforms to mention but try to get started and good at one before leaping into all of them.
Turn your speaking opportunities into content
I first got into learning about instagram stories from an online coach, Alex Beadon, you may know her? She has always been so clear about what you can achieve if you let your audience know what you’re doing in a creative way. There are some great hints and tips that I’m sure most of us don’t know about hidden away in the depths of the platform. I know how excited I was about learning some top tricks, so I feel that would be a positive talk especially if I could help others transform their business presence on instagram.
Scale-up your business awards success with these social media strategies.
Start connecting with the awards themselves on social, and “stalking” others who’re taking part. Twitter is a great platform for this as you can easily trace connections and then find them on your other social media platforms. I’d suggest opening up a google sheet to add in the handles for each platform so that you’re not continually searching for people - yes, I’ve done that many times and I’ve learnt the hard way - you don’t need to!